Beyond the Logo:
The Fundamentals of Brand Every Designer Should Know
An introductory workshop designed for designers, marketers, and creative professionals who want to move beyond execution and develop a stronger strategic foundation.
The Next Beyond the Logo Masterclass is on
October 8th at 12pm EST.
Class starts in:
What You Will Learn…
What Brand Really Is
And what it isn't
A Powerful Brand Framework
Learn the 6 components that you can apply immediately to your workflow
Strategic Thinking
Elevate your role as a designer or creative professional
Brand guide and companion workbook
Get a comprehensive introduction to what "brand" really is. Gain greater clarity and confidence for your brand projects, help discover brand misalignment, and start implementing what you learn into your work!
Use this workbook—included in this workshop—as a supplement to the entire Brand Retsart workshop series.
Meet Your Instructor
Shannel Wheeler
Creative Entreprenuer
Shannel Wheeler is a brand strategist, designer, author, and educator with over 20 years of experience helping organizations clarify who they are and realign how they show up in the world. She is the founder of Awesome Design Academy and Brand Restart, as well as the author of her upcoming third book, Brand Restart: An Actionable Guide to Become a Brand Hero.
Because Shannel understands the power of brand and design within business and culture, she teaches others to utilize design to enhance the work they do. Through fun, practical tools and techniques, she believes that brand and design can be learned and applied transformatively to enhance personal, professional, or business goals.
What learners are saying…
Aelinna
The Brand Pie exercise provided great inspiration for my ongoing logo design project.
Edyline
It was super informative and easy to digest!
Yasmin
Fabulous event—fresh take on old subject in easily digestible slices!
Frequently asked questions
Yes, the full replay will be available to all registrants for a limited time after the class concludes.
Yes, learners are encouraged to participate through the chat function.
Yes, the class is live.
Included with this class is a companion brand guide to reinforce what you learned and take immediate action. This 30+ page guide can be used across multiple Brand Restart workshops and includes:
- the Brand Pie™ framework
- core brand identity messaging prompts
- brand clarity exercises
- space for notes
- additional recommended resources
Refunds up to 7 days before event
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